You may fear or hate your main competitor, and seldom do you love them. It's simply because they compete for the same mind and wallet share of the consumer. However, in the past months that I have been involved in setting up www.grocermax.com as a leading player in the Indian-online-grocery business, I have learnt otherwise. A clever competitor is good for your business.
Grocery retail is US$450 Billion in India, the largest category in the consumer space. Mouthwatering for any investor and growing YOY. The online space is in its infancy, and making brave efforts to be the king of the mountain, riding the tectonic shift that the mobile penetration is creating, and the Apps enabling.
I see around me several competitors, some of who started before me, but many others after; some heavily funded, and others wating for a glad eye from the investor community.
I am very aware that at this time when investors are treading stealtily in this space, it is importat to have a player who is big and growing, as the climber ahead of other aspiring ones. Imagine this one big player is taking major shares, in a large growing industry. Investors who have not already invested would not turn a blind eye to look for the second successor coming up from behind, to a grab major share. The leader often makes the life of clever successors easier, and infact allows them to be smarter,learning what not to do which the leader would have.
Pray that your competitors is a clever one, and not stupid. I say this because I see the more that things change, the more they remain the same! More about that later.
Grocery retail is US$450 Billion in India, the largest category in the consumer space. Mouthwatering for any investor and growing YOY. The online space is in its infancy, and making brave efforts to be the king of the mountain, riding the tectonic shift that the mobile penetration is creating, and the Apps enabling.
I see around me several competitors, some of who started before me, but many others after; some heavily funded, and others wating for a glad eye from the investor community.
I am very aware that at this time when investors are treading stealtily in this space, it is importat to have a player who is big and growing, as the climber ahead of other aspiring ones. Imagine this one big player is taking major shares, in a large growing industry. Investors who have not already invested would not turn a blind eye to look for the second successor coming up from behind, to a grab major share. The leader often makes the life of clever successors easier, and infact allows them to be smarter,learning what not to do which the leader would have.
Pray that your competitors is a clever one, and not stupid. I say this because I see the more that things change, the more they remain the same! More about that later.
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