The Everyday Miracle Juice

This has been my morning miracle juice for 20 years. It's simple, versatile, easily available, and very affordable.

What Does it Contain?

It's all vegetable - Tomato, Beetroot (Chukandar), Indian Gooseberry (Amla), White Pumpkin (Ash Gourd, Petha in Hindi), Bitter Gourd (Karela) 1/4th, Bottle Gourd (Lauki), Carrot (Gajar), Lemon (Nimboo) 1/2, Sprouted Pulses.

That's to my taste and liking. Sprouted pulses add to the nutrition and half of a lemon enriches the taste. You may add whatever suits best to your taste.

How to Prepare?

The process is very simple:

• Grade all or fine-chop the vegetables
• Run them in a mixie with very little water in it
• Course strain to make it as thick as you can drink

What's There for You?

Many people ask me about its nutrition value. Basically, it's about uncomplicating life and getting raw nutrition. And the drink is equal to eating 1 Kg of nutritious vegetables. When cooked nutrition is lost. This is raw. It not only gives you day long nutrition and micro nutrients, but also keeps your stomach alkaline in nature.

How Much Does it Cost?

It is so inexpensive for something that can keep away anaemia, and gives you natural vitamins. It's a fulfilling and invigorating health drink at sub-15 rupees. Here are the ingredients (minus sprouts and lemon, both are optional) that will last for at least 10 days. Prices as of 24/12/2015:

• Max Fresh Tomato ₹31.50, Carrot ₹25.00, Beetroot ₹28.80, White Pumpkin ₹26.90 (1 kg each)
• Bitter Gourd ₹34.20 500gm (2 pieces roughly 100gm will be enough for 10 courses), Bottle Gourd ₹24.40 600gm

Relativity of Honesty

Honesty, it has been argued, like several other ethereal concepts are relative to the time, situation and the laws of the land.

Did you know that in the 1960s and 70s the Food Adulteration Act, set limits of adulteration in atta and other flours as “one piece of hair/one piece of rat castings” (amongst other things) as being permissible? Why? All the atta consumed was ground either at the neighbourhood chakki (mill) or bought loose at the local merchant’s store. These were kept unprotected during the night and liable to rat infestations. Hence the law, it often sets it at the level of what is practised rather than at the level of human tolerance. Laws have changed since practices have also changed. Packaged commodities offer better accountability, predictability, and safety to the consumers now.

Honesty, therefore, sometimes defies definition. In my view honesty has two dimensions.

1. Believing that the law of the land as sacrosanct, as the lowest minimum requirement to do business.
2. Promising what you say you will deliver. Consumers choose a buying destination according to the range, price and quality that they see as being promised.

GrocerMax wants to set a different level of Standard for honesty. We want to honestly understand what the consumer requires, and when. And at what price.

Winter is here in NCR where we operate. And our plans are getting ready to present the consumers all the things that the consumer wants or sometimes even don’t realize they will want. Fabric softeners for example for winter clothing, will come in handy. It should be on offer, along with the Kinnow and Pesticide-free Grapes.  Not forgetting the lotions and creams.

For GrocerMax, honesty is not about not-being-dishonest. This one should be as a default. Honesty is about being “honest in your purpose” towards the consumers and the vendors we work with. Understanding the consumer’s requirements, the right time, and price.

It is honesty of purpose and honesty of intent.
We may not be perfect, but we are always Honest.