Honesty, it has been argued, like several other ethereal concepts are relative to the time, situation and the laws of the land.
Did you know that in the 1960s and 70s the Food Adulteration Act, set limits of adulteration in atta and other flours as “one piece of hair/one piece of rat castings” (amongst other things) as being permissible? Why? All the atta consumed was ground either at the neighbourhood chakki (mill) or bought loose at the local merchant’s store. These were kept unprotected during the night and liable to rat infestations. Hence the law, it often sets it at the level of what is practised rather than at the level of human tolerance. Laws have changed since practices have also changed. Packaged commodities offer better accountability, predictability, and safety to the consumers now.
Honesty, therefore, sometimes defies definition. In my view honesty has two dimensions.
- Believing that the law of the land as sacrosanct, as the lowest minimum requirement to do business.
- Promising what you say you will deliver. Consumers choose a buying destination according to the range, price and quality that they see as being promised.
Winter is here in NCR where we operate. And our plans are getting ready to present the consumers all the things that the consumer wants or sometimes even don’t realize they will want. Fabric softeners for example for winter clothing, will come in handy. It should be on offer, along with the Kinnow and Pesticide-free Grapes. Not forgetting the lotions and creams.
For GrocerMax, honesty is not about not-being-dishonest. This one should be as a default. Honesty is about being “honest in your purpose” towards the consumers and the vendors we work with. Understanding the consumer’s requirements, the right time, and price.
It is honesty of purpose and honesty of intent.
We may not be perfect, but we are always Honest.
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