Fresh Wheat Grass

Wheat Grass - The panacea on earth

It was way back when  I was a teenager, that , unlike what most boys of my age would have liked to do, and curiously so , saw something fascinating in the Naturopathy as a way of living. Curiosity got so heightened that I eventually decided to take a course in the discipline, trained under Shri Ganesh Sharma from Puthokotai-TN. Eventually I was told that I had qualified to be practitioner, which of course, a line that I never pursued. 

It was then that I learnt about wheat grass, eulogised as panacea on earth. 

http://thechalkboardmag.com/50-reasons-to-drink-wheatgrass-everyday

This is a good read. I have seen it used for several years, in the case of my sister who was a cancer patient. It is difficult to say whether it contributed substantially to her cure but we know it helped to keep her immunity levels up and the blood count recovery faster. It saw her live through  another 25 years after the first occurrence of the dreaded disease. It Helped in good measure, that I know.

I also recall that when I used to the VP , Operations for Foodworld Supermarkets Limited, Bangalore, I had introduced it in the stores in packets. At the Jayanagar store in Banglore, a lady would buy it every day. At the end of two months she showed me the results of her sugar level tests, which had improved substantially, her insulin doses were reduced.

It has always been my endeavour to get wheat grass everyone - healthy or ailing. The best results are when it is harvested live, and processed through a wheat grass juicer (now available in India online). But even without that it can be just chewed and swallowed or just run in a mixie. 

So when I started Grocermax.com an online grocery store in Gurgaon, now moving to NCR, I developed a few reliable suppliers of the same, and made them grow it in a tray. Today the 25th of Sept 2015, there was the first order for wheat grass, which was carefully door delivered. I am delighted. I would like the Grocermax.com  to say not " we sell" but "we care".

I hope more and more people will see the benefits of wheat grass and  I will be happy to deliver.

live wheat grass

Why a Clever Competitor is Good for Your Business

You may fear or hate your main competitor, and seldom do you love them. It's simply because they compete for the same mind and wallet share of the consumer. However, in the past months that I have been involved in setting up www.grocermax.com as a leading player in the Indian-online-grocery business, I have learnt otherwise. A clever competitor is good for your business.

Grocery retail is US$450 Billion in India, the largest category in the consumer space. Mouthwatering for any investor and growing YOY. The online space is in its infancy, and making brave efforts to be the king of the mountain, riding the tectonic shift that the mobile penetration is creating, and the Apps enabling.

I see around me several competitors, some of who started before me, but many others after; some heavily funded, and others wating for a glad eye from the investor community.

I am very aware that at this time when investors are treading stealtily in this space, it is importat to have a player who is big and growing, as the climber ahead of other aspiring ones. Imagine this one big player is taking major shares, in a large growing industry. Investors who have not already invested would not turn a blind eye to look for the second successor coming up from behind, to a grab major share. The leader often makes the life of  clever successors easier, and infact allows them to be smarter,learning what not to do which the leader would have.

Pray that your competitors is a clever one, and not stupid. I say this because I see the more that  things change, the more they remain the same! More about that later.